Ferrari have announced an alliance with SCEE which means that finally you can drive a Ferrari in Gran Turismo! Licensing has traditionally been a complex area “Advergaming and Sponsorships” is a great article which talks about all aspects of in-game advertisement and sponsorships in particular the section titled “A Gray Line: Licensing vs. Advertising”.
Nissan North America and Microsoft recently announced expansion plans to a long term partnership which originally involved integrating the Xbox 360 platform into a concept car called the URGE.
The partnership now extends to Microsoft Digital Advertising Solutions platforms such as; Windows Live, MSN, Live Search, Xbox and Windows Mobile. Nissan are the primary sponsor of “Forza 2 Motorsport” for Xbox 360 and are co-sponsoring Open for Design program.
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". My money is on Nissan and Ferrari doing very well and Ford’s strategy falling flat. Gamespot reviews aren’t very favourable with ratings of “bad” to “poor” for the various platforms (Xbox 360, PC etc) which bodes very poorly for Ford. To quote a review: “When people complain about racing games because they are boring, Ford Bold Moves is exactly the kind of game they are talking about.
Business English and the Automotive Industry
There is a real challenge out there as the Automotive Industry ‘globalises’ – experts in a number of disciplines from Sales to Design, Engineering to Manufacturing are having to talk to each other across continents. This brings so many challenges, both for the business and the individual. Companies like Nissan and Renault have important alliances in place, and most automotive manufacturers are present in China, working with local industries.
The Challenge
English is the global language of the Automotive Industry
There are ever increasing demands on Automotive executives:
• International Travel
• International Companies & Alliances
• Shared, Time-pressured Development programmes
• International Meetings – face to face, on the phone, even on TV
• International Communications – e-mails, letters, video conferencing
Global Experts in Design, Sales, Engineering, Manufacturing, Finance who have challenges when trying to get their expertise across.
The Personal Challenge
Imaging the difficulties posed by the following examples:
7. “I really want to understand what makes this colleague / customer ‘tick’ – it would make this project / negotiation much easier” – but I’m stuck for words! English is too difficult!
The Solution
The Automotive giants and their suppliers need to get their experts ‘up to speed’, NOW. International alliances and cooperation means more travel, more meetings and more and more shared projects and platforms. There are various options available to employers to enhance their employees' skills in English, especially to those in Japan, Korea and China. Good training (which can also be carried out in-house, or in a language school either 'at home' or abroad) enables international experts to communicate easily and with confidence, so that a car-makers' ideas and agenda are definitely put forward.
Too often during my career in the industry I have watched Japanese colleagues struggling to communicate their point of view (and therefore that of their employers!) to people from very foreign cultures. My favourite example of this is sitting in a car in the UK, next to a Turkish gentleman, and hearing one half of a conversation he was having with a Vietnamese gentleman who was speaking from his desk in France where he works for a German company – all about a project for a French customer for parts that would be manufactured in Turkey for a Romanian factory!
Nissan North America and Microsoft recently announced expansion plans to a long term partnership which originally involved integrating the Xbox 360 platform into a concept car called the URGE.
The partnership now extends to Microsoft Digital Advertising Solutions platforms such as; Windows Live, MSN, Live Search, Xbox and Windows Mobile. Nissan are the primary sponsor of “Forza 2 Motorsport” for Xbox 360 and are co-sponsoring Open for Design program.
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". My money is on Nissan and Ferrari doing very well and Ford’s strategy falling flat. Gamespot reviews aren’t very favourable with ratings of “bad” to “poor” for the various platforms (Xbox 360, PC etc) which bodes very poorly for Ford. To quote a review: “When people complain about racing games because they are boring, Ford Bold Moves is exactly the kind of game they are talking about.
Business English and the Automotive Industry
There is a real challenge out there as the Automotive Industry ‘globalises’ – experts in a number of disciplines from Sales to Design, Engineering to Manufacturing are having to talk to each other across continents. This brings so many challenges, both for the business and the individual. Companies like Nissan and Renault have important alliances in place, and most automotive manufacturers are present in China, working with local industries.
The Challenge
English is the global language of the Automotive Industry
There are ever increasing demands on Automotive executives:
• International Travel
• International Companies & Alliances
• Shared, Time-pressured Development programmes
• International Meetings – face to face, on the phone, even on TV
• International Communications – e-mails, letters, video conferencing
Global Experts in Design, Sales, Engineering, Manufacturing, Finance who have challenges when trying to get their expertise across.
The Personal Challenge
Imaging the difficulties posed by the following examples:
7. “I really want to understand what makes this colleague / customer ‘tick’ – it would make this project / negotiation much easier” – but I’m stuck for words! English is too difficult!
The Solution
The Automotive giants and their suppliers need to get their experts ‘up to speed’, NOW. International alliances and cooperation means more travel, more meetings and more and more shared projects and platforms. There are various options available to employers to enhance their employees' skills in English, especially to those in Japan, Korea and China. Good training (which can also be carried out in-house, or in a language school either 'at home' or abroad) enables international experts to communicate easily and with confidence, so that a car-makers' ideas and agenda are definitely put forward.
Too often during my career in the industry I have watched Japanese colleagues struggling to communicate their point of view (and therefore that of their employers!) to people from very foreign cultures. My favourite example of this is sitting in a car in the UK, next to a Turkish gentleman, and hearing one half of a conversation he was having with a Vietnamese gentleman who was speaking from his desk in France where he works for a German company – all about a project for a French customer for parts that would be manufactured in Turkey for a Romanian factory!
0 comments :: The Automotive Industry, Interactive Games & Advertising
Post a Comment